Yeah, that’s a really good point. And one of the reasons I started this blog – discussions are so much more productive than one person thinking something on their own!

I guess where I was coming from was the amount of uninteresting info that ends up in emails. So yes, I think a lot of the time it is lack of creativity in talking about work in a compelling way.

I think it’s also a lot to do with Push -v- Pull Marketing though. It’s easy to forget what donors want and instead prioritise what the organisation wants to say. And that is what often ends up creating uninteresting content..

In response, I’d say that if a nonprofit doesn’t have at least one interesting story every month or so to tell about its work, donors, volunteers, etc. that is “newsletter worthy” then they really need to think hard about what the heck they ARE doing. Of course you should never send junk just to keep to some schedule. I’ve found that the problem is usually not a lack of great work/content, but lack of creativity in talking about the work in a compelling way.

Kivi