Just don’t get me started

28Jan09

Oh please. I mean really. This just isn’t funny. What on earth were they thinking?

Scamp is spanking his wee monkey over it, calling it a Category 3 ad, no less (which roughly translates as mighty fine). Scamp writes a fine blog, but the man’s lost the plot here.

I’m sorry, I disagree. No, I’m not sorry at all. The gorilla one rocked. The airport truck one rocked, although probably more for petrolheads. But this, this is just really poor.

Why?

1) It’s not entertaining. The kids are freaky. It doesn’t make you laugh. The music’s not mainstream, so most people won’t find it accessible.

2) It’s not engaging. You don’t relate to the kids, or what they’re doing. It doesn’t look like fun. It certainly doesn’t look like a glass and a half of joy.

3) It does nothing for the brand. Well, apart from a little brand damage possibly, as people start to think that Cadbury has disappeared up it’s own botty.

4) I doubt it’ll do anything to help sales, or shift perception. Or do anything at all to pretty much anybody. Oh, except people like me who blog about it. And people like you, who read about it.

Talking of improving sales, turns out the Gorilla one didn’t really help either. Makes you think really, doesn’t it?

Come on Fallon. Come on Cadbury. I like the glass and a half full of joy idea. Lots of people do. So maybe have a quick word with yourself over a pint and come back with something a little, well, better.

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