Posts Tagged ‘CRM’
A few months ago, I announced I’d be mapping out Volvo’s CRM strategy as a prospective customer. Which was wildly optimistic, considering I was about to become a Dad for the first time!
The idea was sparked by a visit to The Baby Show with Lu, where we had a look around [...]
Filed under: CRM, Cars, direct, marketing, storytelling | 19 Comments
Tags: communications, CRM, marketing, volvo